Advertising and Marketing
As an advertising agency we know that digital marketing forms only part of a company's promotional strategy. That is why we look to integrate all forms of advertising and marketing that are available to a business. By doing so it allows for a more successful marketing campaign to be built.
So if you are looking for help and advice on how to improve your advertising or are looking at launching a new marketing initiative, we can help.Find out more
It's this integrated approach that means we also provide a range of services to make this happen, they include:
Media Planning and Buying
We work with you to help you determine your target markets, the goals you have to reach and which media best suits your needs. We will then plan a campaign and negotiate with those media owners to secure effective advertising campaigns that come in on budget. With our background in Newspapers, Magazines, Radio, Online, Outdoor and Direct Mail, we are able to provide insights to your media strategy that can really make the difference.
No matter which medium you are producing for, high quality creative design always starts with a good idea. Then through proper implementation, using professional people and systems, you end up with the right product. Our creative team can help you develop your own ideas or come up with original concepts, we then follow those through the various stages of production, until you get a product you feel happy with and we know can be effective.
We work across a range of areas including; Corporate Branding, Photoshop Editing, Font Design, Press, Radio, Outdoor and Website design.
Public Relations (PR)
When people talk about PR, what most of them are actually referring to is 'media relations', and what they want is press coverage. If done well, it's generally considered to be one of the most powerful and cost effective marketing tools you can employ. This is in the main because of the potential that positive press coverage has to transform the fortunes of a business or an organisation. Good PR is a combination of a wide variety of skills, blending creativity with high quality copywriting skills, a journalists' ability to spot a story with the determination to 'sell' hard on a clients' behalf to get the right results. Whether you are looking for a Press Release to cover a new launch or opening or want an ongoing relationship with the press, we can help.
Email marketing has become increasingly popular because, apart from it being very cheap, it lets you proactively target your potential customers on an individual basis, rather than wait for them to find you.
However, with this increase in popularity, it is becoming ever more difficult to stand out from the crowd, which is why it's important to make sure you have an expert on your side.Find out more
With systems becoming ever more adept as removing spam before they even get to the inbox, good design practice is key to running successful email campaigns. At The Media Cube we work with you to ensure your design follows industry guidelines to enable better delivery and proper visibility with all the current email viewers.
All campaigns we broadcast are also backed up with a full reporting structure, so you can see who has opened your emails, what they found interesting and most importantly, to meet with spamming guidelines, who has unsubscribed.
It's a challenge for small businesses with limited marketing resources and budgets to get the word out to a variety of audiences. Customers, prospects, vendors and potential partners are all important connections. The Media Cube will show you how you can develop those connections and build relationships that pay off over time through the use of regular monthly newsletters.
E-mail newsletters maintain interest in your company while being a lower cost alternative to printed brochures and direct mail fliers. An e-mail newsletter can differentiate your products and services from your competitor's while building deeper, trusted relationships with clients and prospects.
The payoff? An e-mail newsletter lets a business cultivate contacts and build a network of relationships. A good newsletter makes your business look more advanced and more professional than your competitors. You'll build your brand and credibility and drive more traffic to your Web site.
Pay Per Click (PPC)
Online advertising is an important aspect for attracting new customers towards your site. Having an effective Pay-per-click (PPC) campaign in place will ensure that your ads attract the desired visitors you want. However with ever increasing levels of competition it’s vital you ensure your campaign is operating efficiently, or you will find you’re wasting money.Find out more
If you get frustrated trying to make Google work for you, we can set up your campaign from scratch and have it delivering profitable results without you having to learn it yourself. Whether your budget is £200 a month or £200 a day, we always work the same way. Together we will discuss the best budget and target areas suited to your needs, decide on the right keywords to attract customers, as well as which negative keywords to use to avoid attracting the wrong kind of leads, write attractive effective Adword copy and then continue to manage and tweak your campaign over time to achieve the best results possible.
Whether you are looking to start a campaign from scratch or have one that needs improving, we can take your for you and within a month, have turned it around so that it starts giving you the results you need.