E-Marketing
Internet marketing, online
advertising or E-Marketing are different words for the
same thing, simply it is marketing
that uses the Internet.
The Internet has provided many benefits for marketing, but
one of the main ways is that it provides a very low cost platform
with which to distribute information and media to a global
audience.
One of the other key benefits is how quantifiable online
marketing can be. Whether it’s counting how many emails
are responded too, how many clicks there are onto your website,
or once onto your website where a customer looks and how long
they stay there, the Internet is able to track this far better
than any other medium.
E-Marketing can also be an even more one to one medium than
say Radio
advertising, which traditionally is seen as being very
personal. How more personal can you get than by sending an
e-mail to a customer that is addressed specifically to them
and is only showing them products or services you already
know they are interested in.
As technology spreads even further there is no better time
to look at how you can make better use of the Internet to
handle your marketing.
Successful eMarketing is dependent on both creative and technical
aspects of the Internet working together well and includes
many different methods including Search
Engine Promotion, display advertising,
e-mail marketing, affiliate marketing,
interactive advertising and viral marketing.
E-Mail marketing - This is as it sounds, sending emails to
customers or potential new customers. However, as with most
things a badly thought out email campaign can do more harm
than not doing anything. The principals and techniques for
producing a successful email marketing campaign can be rather
complex, our team will be able to guide you through them and
help you set up your own program of contact to allow you to
make the best use of your existing information, or use prospect
databases effectively.
Viral marketing - This is a technique of using existing social
networks to pass a message along. The idea follows the principal
that by ‘seeding’ a database of people, they will
be so interested in what you have to say and the need to pass
that onto their friends and family will provide you with an
exponential growth in the number of people seeing your message,
without having to pay for them. Viral marketing can take the
form of funny video clips, interactive flash games, images
or even text messages. The form of the viral is less important
than the content as it is this that will prompt people to
pass it on.
As the use of technology increases, competition within the
market will necessarily increase, so expert advice and help
is essential to make the best use of the opportunities out
there and avoid paying too much money.
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