TV
Some businesses look at TV as an advertising
vehicle for more corporate national clients, a bit ‘out
of my league’ thinking or those with lots of disposable
cash. The reality is that TV can be extremely affordable
and increase your company’s profits if used in
the right way.
A visual broadcast medium can be a powerful marketing
tool if you know how to deliver your sales message in
a way that is going to deliver results. The TV marketplace
is extremely fragmented, much the same as press and
radio, and therefore gives you the opportunity to define
the station that represents your key market and pitch
to them.
A combination of a well-crafted commercial, with a
direct call-to-action offer placed in the right kind
of programming should make your tills ring. However
before you consider jumping in with both feet there
are certain key elements you need to consider. TV commercials,
unlike radio, merge video and audio to create your sales
message. They are both equally important as each other.
For example, turn down the audio on TV
advertising commercial and you should still be able
to identify with the product purely from a visual perspective.
The same goes for taking away the visual aspect –
can you still ‘visualise’ the sales message
without the visual stimulus? Our specialists will be
able to create a memorable creative execution combining
strong audio and video combinations to really create
an emotive and effective TV advert.
It’s also worth noting that television or film
production doesn’t need to be limited to the TV.
We can help with all aspects of non-broadcast production
as well, including corporate videos, multimedia DVD’s,
product launch programmes, infomercials, training videos,
company profiles and Internet TV (IPTV) programming.
Our team will cover all aspects from initial concept
through pre-production, shooting and post-production.
Our production facility comprises four broadcast, non-linear
edit suites along with the latest in 3D modelling and
graphics, voice over facilities and a vast music and
visual library.
Our team have produced numerous TV commercials and
programmes and work with all major terrestrial and satellite
broadcasters. |
