Radio
When you are putting together an effective radio commercial
you need be able to inform, entertain, motivate and
most of all sell your product or service to those listening.
As a secondary medium radio has always offered a strong
‘call-to-action’, as you speak to listeners
while they are actively doing other things. A strong
commercial message will drive sales of your brand, particularly
when consumers have instant access to products and services
via the Internet. Recent IAB/RAB joint research revealed
that at any given time a fifth of Internet surfers are
listening to radio. At the click of a button a radio
listener can be accessing your website 10 seconds after
your radio
advertising has finished!
Our creative team have the expertise to design a radio
commercial that delivers results using custom made production
music, professional announcers, special effects and
digital recording capabilities. Producing a radio commercial
can be a simple process if you know how to manipulate
the medium in just the right way – and the good
news is it doesn’t have to cost a fortune which
makes radio the perfect broadcast medium for local and
regional business.
A good commercial is made up of several things:
A good script – This forms the
backbone of any commercial as without the right idea
what are you going to say? Finding the right tone for
your message is our forte. Our team of talented writers
can put together a script for you the same day if needed,
although genius sometimes takes a little longer. Depending
on the size of the campaign we can even produce free
demos of the advert to give you an idea before making
the final choice.
Voice Talent - Casting your commercial
with the right voice can be crucial as it can provide
just the right edge to lift your advert. We have a fantastic
relationship with a wide number of agents and actors
built up over our years in the market, giving you instant
access to the widest choice around.
Music production – We can bring
together a host of experienced players with fresh new
composing talent to give you a package the fits your
needs. We can produce:
Station imaging packages
Radio jingles
Sonic Logos
Or bespoke music for web, radio TV or films
All this can be composed produced and mixed in our
studios.
Creative delivery - Once you are happy
with the finished product we well cover the more mundane
aspects of the creative job as well. We will ensure
scripts and commercials are all passed through the RACC.
We will ensure the finished ad is successfully delivered
to the relevant stations traffic department and not
forgetting we will ensure that all equity rates specific
to the stations are calculated.
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