Identity
Design
In marketing
terms identity design is how your corporate identity
is translated into a visual and audio representation
of what your business is all about. Generally this refers
to a company logo or trademark with supporting devices
that are governed by guidelines as to how these images
can be utilised in all marketing activity. These rules
and other methods are there to maintain visual continuity
and brand recognistion, and act as a safety net to protect
your brand from misinterpretation.
Many companies, such as McDonalds have an identity
that runs through all of their products and merchandise.
The trademark "M", or golden arches, logo
and the yellow and red appears consistently throughout
the McDonald's packaging and advertisements. Due to
the consistently of this identity the logo is now extremely
distinguishable and has become synomymous with the McDonalds
brand.
Our team has specialist knowledge of how to design
a visual identity that expresses the
values and ambitions of your business and incorporate
this into all aspects of your marketing strategy from
point of sale material, packaging, stationery to uniforms
and signage. Consistency is key. Our Account Management
team will make sure that use of your corporate identity
is never compromised and standards met when dealing
with all media suppliers on your behalf.
|
