Brochure
Design
A company brochure is often the first introduction
to your company, as such it is important that it finds
the right balance between style, information and sales.
A good brochure design should
be able to visually put across the values of your company
consistent with your brand identity, give the right
amount of information about what products or services
you offer without being too simplistic or overly complicated
and be able to persuade a customer to contact you with
a view to purchasing. Brochures can be designed entirely
within your corporate branding and identity
design guidelines if you have them, or stand alone
as a bespoke piece of literature.
Two of the most common forms of brochure style are
single sheet mailers and booklets. Single sheet mailers
(folded or flat) are most commonly used as part of a
direct mail
campaign or as point of sale material as they are cheapest
to produce and can convey more detailed information
about your company and branding image.
Booklets represent a more detailed synopsis of your
company and are often saddle stitched or perfect bound.
This kind of creative
design is normally an essential part of a marketing
strategy when a company or business is first launched.
Printed on gloss paper they can immediately convey an
initial impression of quality and excellence to your
potential customers.
Impressive brochures do not have to cost the earth
and we can help you produce a quality product to fit
within your budget no matter how big or small it is.
Let us advise you on the best use of creative design
and script writing for your type of brochure. |
