This is a great piece that highlights the work of Dan Pink.
Here there is a video about what actually motivates people and it’s surprising what he’s come up with. Sales people may not want to watch though so be warned 
Work, work, work… but what’s my motivation? – Feeding the Puppy.
Keep checking back as we’re going to be posting lots more links to articles and blogs we find interesting and think you might like to read too.
In a nutshell, social media is the online trend for small businesses searching for that extra mile in their advertising campaign. However, this can be dangerous territory if you aren’t really comfortable with the tools available at your expense.
Take a look at our tips below, and hopefully you will be in a better position to exploit the social media market for your business.
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With millions of people being social online, there is a strong possibility that your business could be the topic of conversation at some point.
But how will you know whether people are saying positive or negative points about your business? Well you can start by exploring a variety of tools available online to conquer your needs.
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What is the main influence towards social networking? Is it the opportunity to pry on competitors’ activities, a chance to advertise your own brand or simply the need and desire to have presence within a growing market? One thing is for sure, the social media world provides a use for anyone.
With a large and varied audience for advertisers to target, companies are discovering an alterative method, or for some, a combined method, for pay-per-click (PPC) campaigns.
PPC requires time and investment. Though social media demands time, it is free. A PPC campaign can take months to trigger and discover what works well towards budget and keywords. Social media provides flexibility and the opportunity to direct messages straight to your followers. However, that is not to say that a social strategy is not required, it definitely is.
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Video is widely used to disperse messages across a large audience about products and services. With social media such a productive trend at present, companies are expanding their marketing and advertising activities to deal with the growing demand of visual content online.
In the online advertising space, ads have been evolving over the last 15 years from the early text to highly interactive video, with users generally responding better to visual material. Video provides an ideal platform to promote products that may not be as desirable through written context. People are more likely to watch video content a second time, rather than re-read text.
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So after looking at how social networking can benefit our business by having a presence, there is also the opportunity to advertise within the sites to consider.
Sites such as Facebook and Youtube account for more than 25% of UK online display ad impressions, according to comScore Ad Metrix.
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