A successful website combines an appealing design with an influential navigation for its visitors. The majority of websites serve a primary purpose, to capture users and their data. To achieve this, a website has to structure to suit a user’s needs. This can be done via a user journey.
The user’s journey begins on the home page after arriving via the search engine. A common user will have an idea of what they want or need, therefore won’t be looking to spend too much time flowing through your website.
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