Last week we explored the fundamental differences between html and flash based websites towards SEO. Though flash is not considered as SEO friendly, they still create immense engagement with site visitors.
The primary purpose for any website is to achieve customer engagement and interaction. These two objectives are better executed using visionary content such as videos and flash.
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Flash websites often present a wow factor to their audience, portraying an impressive style but can they offer the same SEO value as HTML design?
When designing a website, consideration has to be accounted for regarding SEO value over design. Flash can dismiss many aspects of SEO, therefore in most cases, flash should be limited to required use.
Creative minded sites or particular brands eager to engage an audience through their visual presence will naturally favour the flash strategy, but consider the following aspects before reaching your conclusion.
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Websites are home to a brand and the perception developed through initial viewing can be an influencing factor on whether a visitor decides to pursue their interest further.
Obviously both are essential towards encouraging conversions, but why does the majority of choice still sway towards design?
Both possess identical concepts in what they are trying to achieve. Same target audience, objectives and purpose, therefore neither should be prioritised over the other.
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