Video is widely used to disperse messages across a large audience about products and services. With social media such a productive trend at present, companies are expanding their marketing and advertising activities to deal with the growing demand of visual content online.
In the online advertising space, ads have been evolving over the last 15 years from the early text to highly interactive video, with users generally responding better to visual material. Video provides an ideal platform to promote products that may not be as desirable through written context. People are more likely to watch video content a second time, rather than re-read text.
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