We’ve all heard it – referrals are the best form of marketing, and you would probably be right to an extent.
Most people want to associate with a company they can trust and have confidence of meeting expectations. Give a customer great service, the chances are they may just tell their friends and influence them to try your services too.
Social media and to some degree, blogging, use this structure too, but in a different context. Retweeting and leaving comments provides a channel to reach a wider audience. The reach and destination is unlimited and therefore acts as a great tool to expand globally.
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One of the biggest attractions of social media to companies is the ability to efficiently manage customer relations.