Swiftcover puts Iggy ads in computer games – Brand Republic News.
With the news that Swiftcover.com has entered the in-game advertising world, does this mean we are going to see more mainstream advertisers do the same?
The article refers to Nielsen stats that show 72% of gamers recall seeing in-game ads. With such high recall rates of a target audience that is hard to reach, this could provide an interesting avenue for advertisers.
Producing the right advertisement to promote a brand is one thing, but ensuring the advertisement reaches the target audience is another. Advertising requires a strategy that implements various business aspects including marketing budget, objective, company’s image and market share growth to gain maximum return of investment.
Advertising campaigns don’t necessarily need a large advertising budget to be successful. In fact two characteristics needed are inspiration and creativity to ensure the audience can be influenced into pursuing the initial advert. The key is to produce innovative ideas and flexible planning that open up multiple avenues to reach the target audience.
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Does it ever seem like you have more people unsubscribing to your newsletter each week? Newsletters don’t have to be the same continuous messages. They can in fact be anything you want them to be!
Newsletters are a method of advertising your company, but they should also include some personality to help your audience warm to you. The same continuous news stories arriving in your reader’s mailbox each period can eventually grow stale and even produce negative impact on the brand. Therefore, it could be time for a rethink…
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Last week we explored the fundamental differences between html and flash based websites towards SEO. Though flash is not considered as SEO friendly, they still create immense engagement with site visitors.
The primary purpose for any website is to achieve customer engagement and interaction. These two objectives are better executed using visionary content such as videos and flash.
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As an effective way to make a message loud and clear, viral marketing can have dramatic impact on an audience if created well.
Therefore The Media Cube have decided to build their own top 5 tips on the best approach to producing a viral designed to received desired attraction.
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Flash websites often present a wow factor to their audience, portraying an impressive style but can they offer the same SEO value as HTML design?
When designing a website, consideration has to be accounted for regarding SEO value over design. Flash can dismiss many aspects of SEO, therefore in most cases, flash should be limited to required use.
Creative minded sites or particular brands eager to engage an audience through their visual presence will naturally favour the flash strategy, but consider the following aspects before reaching your conclusion.
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