Social networks are becoming more popular than search engines in the UK, according to figures from Experian Hitwise, but are you more likely to gain the quality of traffic that search engines can provide?
There is no debating that sites such as Facebook are in-demand for a range of businesses, but a high proportion of their audience is of a young age restricting which businesses can exploit this marketing space.
The analytics firm said traffic to social networks accounted for 11.9% of all UK internet visits during May, while search engines accounted for 11.3%.
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Blogging is at the forefront of most digital marketing campaigns, meaning that there is really only one platform head and shoulders above the rest to achieve this – Wordpress. 
In a nutshell, social media is the online trend for small businesses searching for that extra mile in their advertising campaign. However, this can be dangerous territory if you aren’t really comfortable with the tools available at your expense.
More brands are starting to host an up-to-date blog on their website. Having a corporate blog may be time consuming but the benefits can leave it all worthwhile.
Last week we 