This is a great piece that highlights the work of Dan Pink.
Here there is a video about what actually motivates people and it’s surprising what he’s come up with. Sales people may not want to watch though so be warned 
Work, work, work… but what’s my motivation? – Feeding the Puppy.
Keep checking back as we’re going to be posting lots more links to articles and blogs we find interesting and think you might like to read too.
Preparing a PPC campaign in Adwords can be a daunting process. With various factors to assess, investment can be seriously wasted if the campaign is not designed well.
Therefore we have decided to invest our time into revealing four of the essential elements that can help your campaign achieve a high ROI.
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As an effective way to make a message loud and clear, viral marketing can have dramatic impact on an audience if created well.
Therefore The Media Cube have decided to build their own top 5 tips on the best approach to producing a viral designed to received desired attraction.
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Advertising in a major world sports events can build serious customer momentum towards a brand.
Hyundai and Lucozade Sport have been announced as the joint sponsors for ITV’s football World Cup coverage next summer and are set to gain significant exposure in the global market.
Hyundai is the official car partner of the FIFA World Cup 2010 and Lucozade Sport is the official sport drink of Team England.
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Brand bidding is an effective way to control company reputation and avoid a great loss in traffic.
Anyone can bid on your brand name, there is nothing stopping it anymore. If you don’t bid on your brand name, there is a decent chance that one of your competitors will appear at the top of the search results when someone is looking for you. It’s like driving past Sainsburys to get to Tesco; it’s inevitable that you’ll lose some customers, it’s just a question of how many.
Depending on brand objectives, playing ignorant to bidding on your own brand presents an opportunity for resellers and affiliates to use your brand name to encourage your traffic towards to their desired destination.
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I’m sure everyone has experienced the sense of intrusion when you enter a website that immediately targets you with a pop-up advert.
Unlike alternative forms of advertising, that provide the viewer with a choice on whether to pursue an offer, pop-ups are forced within view and can often create a negative perception on the brand within the advert.
Consumers like choice, being more than aware that a range of choice is available. Therefore why would anyone appreciate being forced into indulging within a product they may necessarily not possess interest in?
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