Mobile marketing is still a largely untapped advertising field, simply because of the rapid rise of mobile devices in the past five years. Major companies like Google and Microsoft have already begun their forays into mobile marketing in order to capitalize on the open market.
However, such attempts have been largely pedestrian, with Google using techniques, models and aesthetics similar to their online advertising program, and Microsoft utilizing a more direct-marketing approach to connect businesses with customers through their proprietary mobile platform, “Toast.” The iAd is by far the most innovative mobile marketing strategy, and only time will tell if it pans out for Apple.
The online video advertising industry is yet to build momentum. With so much activity online, marketers are naturally exploring ways of productively making an impact online through video platforms.
Preparing a PPC campaign in Adwords can be a daunting process. With various factors to assess, investment can be seriously wasted if the campaign is not designed well.
What is the main influence towards social networking? Is it the opportunity to pry on competitors’ activities, a chance to advertise your own brand or simply the need and desire to have presence within a growing market? One thing is for sure, the social media world provides a use for anyone.
PPC campaigns demand a healthy level of research to ensure the best keywords are used and maximum ROI is achieved.
Brand bidding is an effective way to control company reputation and avoid a great loss in traffic.