With a report on Brand Republics that The Times website has lost over a million readers, is this evidence that paywalls don’t work, or just a lull in the summer months.
It’s hard to tell exactly from the ComScore figures but it does not look good so far for Mr Murdoch. However, it is still relatively new and the changes did come into play over the summer months so the industry will wait longer before making any judgements.
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Times loses 1.2 million readers – Brand Republic News.
decreased subscription rates and falling ad revenue. Many publishers have already gotten their feet wet in the digital world by maintaining limited on-line versions of their papers, but with the Apple iPad now upon us the question becomes, will digital publishing be the death of the traditional newspaper? Some experts believe it will.
As the digital world is revealed as the peak sector of the advertising market for the first time last week, newspaper ads continued to decline.