Media

Posts Tagged “Media”

Will the iPad change the face of newspapers?

Tuesday, July 27th, 2010

Anyone who follows the print news industry knows that newspaper publishers all over the world are experiencing tough times with decreased subscription rates and falling ad revenue. Many publishers have already gotten their feet wet in the digital world by maintaining limited on-line versions of their papers, but with the Apple iPad now upon us the question becomes, will digital publishing be the death of the traditional newspaper? Some experts believe it will.

Unlike books and magazines, which have never really taken off in the digital world, hard news has been very well received. Reading a novel is an experience to be savored; reading the news is just the absorption of information.

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Online Video Commercials – The Future of Internet Advertising?

Wednesday, December 2nd, 2009

In the last 10 years Internet advertising has grown at a tremendous rate until it’s become the largest form of advertising in the UK. However, with this growth we have also seen massive change in how we use the Internet to advertise. As people’s consumption and tastes have moved on, so has how companies use the Internet to reach us with their marketing messages.sustainable-eco-videos

Pay Per Click and Banner ads have been around for years, but more recently we’ve seen the growth in use of video commercials as an alternate way of reaching consumers. (more…)

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TV is Dead… Long Live the Internet!

Wednesday, September 30th, 2009

Well it’s finally happened and it’s only taken 10 years. Today, figures have shown that advertising on the Internet has finally overtaken TV to become the largest form of advertising in the UK.The winner

Online spending grew by 4.6% to £1.752bn in the first half of this year, while spending on TV shrank 16.1% to £1.639bn.

The study by the Internet Advertising Bureau and PricewaterhouseCoopers also says that overall advertising fell 16% compared with the same period in 2008.
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Make sure you know what’s hot and what’s not with your marketing

Tuesday, February 10th, 2009

With markets getting ever tougher there is increasing pressure to make sure every pound being spent is working productively.

When retailing tycoon John Wanamaker once said, “I know that half of my advertising doesn’t work. The problem is, I don’t know which half.” He hardly realised how true that would be and for how long. But with developments in technology, it’s become increasingly possible to gauge how effective your advertising is and which parts are simply not working.

What side of your advertising is working?

What side of your advertising is working?

What side of your advertising is working?
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