In a recent article, on the ever-useful Google Webmasters blog, Adel Saoud and Paolo Petrolini have written an excellent piece covering Comment Spamming.
This is the practice of users logging into your blog and then posting random links back to theirs or one of their clients’ business sites, often ones with no relation to your website or even your blog. As they also point out this can be modified by posting some generalised comment such as “Great article” before writing some gibberish. (more…)
There are continuous methods to improve SEO for a website, often leading to time consuming practice. Whether fine tuning keywords in the metatag or establishing links externally, each action can represent a certain value to site ranking.
Every websites competes for a high Google ranking and only 10 can achieve page 1 placement. A common pursuit of building SEO falls with linking to popular external sites with the focus of driving relevant traffic towards your own. As an impacting source for SEO improvement, external sites are very particular behind reasons for link inclusion on their site. Of course Google reflect kindly on popular websites, but there are more effective ways that can help a website achieve long-term SEO targets.
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A website’s search ranking is judged by many aspects related to it’s popularity and content. One factor behind improving SEO is establishing inbound links from external websites.
Persuading other websites to link to your own could be one of the most productive marketing strategies available. At a low cost, and highly effective at driving traffic, it can have a dramatic effect on your search engine ranking.
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Two ways that companies have moved their public relations digitally is through blogging and social media sources.
The media relations landscape has changed as traditional publications have altered their methods and re-focused their efforts online or struggled to adapt to the changing face of the media world.
Fundamentally, public relations account for two set of people: The companies who pay for representation and the comfort of respectable brand image and others such as journalists and bloggers who rely on them as a source for news content.
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SEO is a time consuming process that can take months to encounter the rewards. In a tough and competitive climate, high brand visibility online is essential.
Therefore most small and medium sized companies are consistently exploring ways to improve their online presence and below are five actions to consider in an SEO campaign.
Keywords – There are numerous tools available to help combined a constructive list of keywords suitable to a website. Keywords should be created on the basis of what a company’s desired audience would search to find their site.
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