Social networks are becoming more popular than search engines in the UK, according to figures from Experian Hitwise, but are you more likely to gain the quality of traffic that search engines can provide?
There is no debating that sites such as Facebook are in-demand for a range of businesses, but a high proportion of their audience is of a young age restricting which businesses can exploit this marketing space.
The analytics firm said traffic to social networks accounted for 11.9% of all UK internet visits during May, while search engines accounted for 11.3%.
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