Social networks are becoming more popular than search engines in the UK, according to figures from Experian Hitwise, but are you more likely to gain the quality of traffic that search engines can provide?
There is no debating that sites such as Facebook are in-demand for a range of businesses, but a high proportion of their audience is of a young age restricting which businesses can exploit this marketing space.
The analytics firm said traffic to social networks accounted for 11.9% of all UK internet visits during May, while search engines accounted for 11.3%.
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Blogging is at the forefront of most digital marketing campaigns, meaning that there is really only one platform head and shoulders above the rest to achieve this – Wordpress. 
Brand bidding is an effective way to control company reputation and avoid a great loss in traffic. 
Social networking online as a business can produce multiple benefits when mastered correctly. With millions of users online, the gathering audience that are those on these social networks are providing valuable opportunities for people to extend their contact list.