Google Adwords

Posts Tagged “Google Adwords”

Are you ready to break away from the recession?

Thursday, October 15th, 2009

With the economy gradually easing out, companies are acknowledging the fact that more customers are willing to spend again. Most businesses have come through financially demanding times, but the worse seems to be over, making today the prime time to start planning for future development.

With this in mind, ensure that your company installs an effective marketing campaign to remain one step ahead of competitors when customers go spending. Building an effective strategy demands detailed research into revealing customer expectations and helps identify areas your company needs to invest in.marketrecovery

Online marketing is the most desired and constructive way to promote your organisation. Companies are prioritising online marketing over any other, as it is the most efficient way to reach consumers.

Below are a few areas to consider and help get you started. (more…)

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A brief look into the decline of newspaper ads

Monday, October 5th, 2009

513815017_c93cbb4676As the digital world is revealed as the peak sector of the advertising market for the first time last week, newspaper ads continued to decline.

With the online industry rapidly expanding, newspapers are faced with bigger challenges, to discover ways to adapt and compete with their advertising competitors.

The diminishing advertising spend in national and regional newspapers is influenced by both the economic climate and a change in consumer behaviour, as well as the domination by Google.
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TV is Dead… Long Live the Internet!

Wednesday, September 30th, 2009

Well it’s finally happened and it’s only taken 10 years. Today, figures have shown that advertising on the Internet has finally overtaken TV to become the largest form of advertising in the UK.The winner

Online spending grew by 4.6% to £1.752bn in the first half of this year, while spending on TV shrank 16.1% to £1.639bn.

The study by the Internet Advertising Bureau and PricewaterhouseCoopers also says that overall advertising fell 16% compared with the same period in 2008.
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The benefits of advertising online

Monday, September 21st, 2009

With millions of users online each day, the internet has become the place to sell your products 24/7 all year round.

Advertising by definition is ‘the promotion of goods or services by public notices.’ So where else is there a better market to promote your services other than online?

There are countless means of advertising that suit all budgets. Campaigns such as Pay per click (PPC) and Google Adwords are powerful and cost-effective methods for driving traffic towards your site. With your advert within the relevant fields and towards your target audience there is a high likelihood of return on investment (ROI).
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