Social networks are becoming more popular than search engines in the UK, according to figures from Experian Hitwise, but are you more likely to gain the quality of traffic that search engines can provide?
There is no debating that sites such as Facebook are in-demand for a range of businesses, but a high proportion of their audience is of a young age restricting which businesses can exploit this marketing space.
The analytics firm said traffic to social networks accounted for 11.9% of all UK internet visits during May, while search engines accounted for 11.3%.
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In a nutshell, social media is the online trend for small businesses searching for that extra mile in their advertising campaign. However, this can be dangerous territory if you aren’t really comfortable with the tools available at your expense.
Identity fraud and data leaking is becoming a genuine risk with users interacting within social networks on the web. Millions of people share personal information and details online, without really thinking of the possible consequences.
Honda announced today that social media will be an integral part of their marketing strategy in 2010. 
What is the main influence towards social networking? Is it the opportunity to pry on competitors’ activities, a chance to advertise your own brand or simply the need and desire to have presence within a growing market? One thing is for sure, the social media world provides a use for anyone.
One of the biggest attractions of social media to companies is the ability to efficiently manage customer relations.