Social media and mobile define the ways fans communicate with each other when watching the FIFA World Cup, according to research from the Internet Advertising Bureau and ESPN.
They’re working together to study viewing habits, mobile use, social media adoption and attitudes to sponsorship during the World Cup.
The joint research, undertaken before England’s defeat by Germany at the weekend, was conducted using a panel of 3,300 UK sports fans. It found 44% were likely to watch and share videos, while almost a quarter (24%) were likely to visit dedicated Facebook pages.
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