Figures from ABCE suggest that more readers are taking to the idea of using online sources as a valid news source.
The Guardian remains the most popular UK newspaper website, with 36m visitors during January. Figures for last month show traffic to guardian.co.uk dropped marginally by almost 3%, however it has been the most visited UK newspaper site for the past four months.
Mail Online was the second most popular site, attracting 35.9m users, being up more than 9% on December’s figures and enjoyed the highest average daily unique users, 2.2m, followed by The Guardian with 1.9m.
ABCE has introduced daily average figures into the multi-platform report after titles such as The Guardian and Mirror called for the industry to focus less on monthly users.
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