Swiftcover puts Iggy ads in computer games – Brand Republic News.
With the news that Swiftcover.com has entered the in-game advertising world, does this mean we are going to see more mainstream advertisers do the same?
The article refers to Nielsen stats that show 72% of gamers recall seeing in-game ads. With such high recall rates of a target audience that is hard to reach, this could provide an interesting avenue for advertisers.
So you’re thinking about starting a corporate blog, but remain clueless on what to write about.
Company blogs are rapidly growing. A driving incentive is that blogging provides an ideal platform to show brand character and an opportunity to regularly interact with the outside world.
Posts need to be fresh and informative. All brands are unique, making the content choice as flexible as needs be.
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Last week we explored the fundamental differences between html and flash based websites towards SEO. Though flash is not considered as SEO friendly, they still create immense engagement with site visitors.
The primary purpose for any website is to achieve customer engagement and interaction. These two objectives are better executed using visionary content such as videos and flash.
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On average a typical person will watch around four hours of TV each day, therefore it comes as no surprise that television advertising is still considered highly effective.
With digital advertising revealed as the most invested form of advertising last month, we look into the reasons behind TV advertising sales dropping.
TV always attracts a broad audience which bodes well with companies looking to place their adverts within a large audience number.
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Promoting your products and services by email can be a powerful and flexible form of direct marketing. With billions of people using the web today, the internet offers a range of potential customers to target.
Not only can you communicate your messages quickly and cheaply, but also tailor them to specific types of customer more cost-effectively than with paper-based marketing.
However, ensure you plan your email marketing carefully to make it relevant and interesting to recipients. You also need to be aware that you must always obtain their consent before sending them marketing emails.
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