Promoting your products and services by email can be a powerful and flexible form of direct marketing. With billions of people using the web today, the internet offers a range of potential customers to target.
Not only can you communicate your messages quickly and cheaply, but also tailor them to specific types of customer more cost-effectively than with paper-based marketing.
However, ensure you plan your email marketing carefully to make it relevant and interesting to recipients. You also need to be aware that you must always obtain their consent before sending them marketing emails.
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