I’m sure everyone has experienced the sense of intrusion when you enter a website that immediately targets you with a pop-up advert.
Unlike alternative forms of advertising, that provide the viewer with a choice on whether to pursue an offer, pop-ups are forced within view and can often create a negative perception on the brand within the advert.
Consumers like choice, being more than aware that a range of choice is available. Therefore why would anyone appreciate being forced into indulging within a product they may necessarily not possess interest in?
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As the digital world is revealed as the peak sector of the advertising market for the first time last week, newspaper ads continued to decline.