Swiftcover puts Iggy ads in computer games – Brand Republic News.
With the news that Swiftcover.com has entered the in-game advertising world, does this mean we are going to see more mainstream advertisers do the same?
The article refers to Nielsen stats that show 72% of gamers recall seeing in-game ads. With such high recall rates of a target audience that is hard to reach, this could provide an interesting avenue for advertisers.
A company’s reputation affects how a customer perceives them and the likelihood of attracting new business. With vast amounts of transactions dealt online, organisations have to implement an alternative brand management strategy compatible with the web.
The internet provides consumers with a range of information to help research a company’s profile prior to buying their services. Therefore it becomes essential that when people search your company, they experience a positive conclusion.
To influence the way your brand is deemed on the web, you need to carry out a couple of simple tasks.
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With millions of users online each day, the internet has become the place to sell your products 24/7 all year round.
Advertising by definition is ‘the promotion of goods or services by public notices.’ So where else is there a better market to promote your services other than online?
There are countless means of advertising that suit all budgets. Campaigns such as Pay per click (PPC) and Google Adwords are powerful and cost-effective methods for driving traffic towards your site. With your advert within the relevant fields and towards your target audience there is a high likelihood of return on investment (ROI).
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