The internet age has changed the way that business communicate and compete with one another. Internet review
s can have a drastic effect on your brand, whether positive or negative. Google hasn’t missed this. This is why they offered $550 million to buy Yelp, which contains about nine million local reviews of various businesses.
Local business reviews are a new kind of social media, in which customers review their experiences with brands over the internet. Business directories such as Yelp, Citysearch, and Yellowpages.com allow for customers to post what they think of the businesses that they have dealt with.
Blogging is at the forefront of most digital marketing campaigns, meaning that there is really only one platform head and shoulders above the rest to achieve this – Wordpress. 
RSS feeds are a powerful and convenient tool that syndicate desirable content to a reader. Nowadays everyone has a blog. Sure not everyone writes informative content, but there are many more who do!
We’ve all heard it – referrals are the best form of marketing, and you would probably be right to an extent.
More brands are starting to host an up-to-date blog on their website. Having a corporate blog may be time consuming but the benefits can leave it all worthwhile.