In a nutshell, social media is the online trend for small businesses searching for that extra mile in their advertising campaign. However, this can be dangerous territory if you aren’t really comfortable with the tools available at your expense.
Take a look at our tips below, and hopefully you will be in a better position to exploit the social media market for your business.
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A successful website combines an appealing design with an influential navigation for its visitors. The majority of websites serve a primary purpose, to capture users and their data. To achieve this, a website has to structure to suit a user’s needs. This can be done via a user journey.
The user’s journey begins on the home page after arriving via the search engine. A common user will have an idea of what they want or need, therefore won’t be looking to spend too much time flowing through your website.
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Figures from ABCE suggest that more readers are taking to the idea of using online sources as a valid news source.
The Guardian remains the most popular UK newspaper website, with 36m visitors during January. Figures for last month show traffic to guardian.co.uk dropped marginally by almost 3%, however it has been the most visited UK newspaper site for the past four months.
Mail Online was the second most popular site, attracting 35.9m users, being up more than 9% on December’s figures and enjoyed the highest average daily unique users, 2.2m, followed by The Guardian with 1.9m.
ABCE has introduced daily average figures into the multi-platform report after titles such as The Guardian and Mirror called for the industry to focus less on monthly users.
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During 2009, the industry witnessed a few defining changes to the advertising world, none more so than online video and social media being established as marketing mediums.
The continuing decline of traditional media, such as print advertising, means that more emphasis can be placed on the development of online advertising. Blogs and online news sites have become increasingly popular, proving credible sources for information and convenient for regular updates.
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Just after Google release a new tool for maximising social networking content, Yahoo have announced a plan to launch a real-time search option, according to reports.
It’s believed to be in the final stage of talks with OneRiot, a real-time search engine that aggregates results from social networks to integrate real-time results into its existing search engine.
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