During 2009, the industry witnessed a few defining changes to the advertising world, none more so than online video and social media being established as marketing mediums.
The continuing decline of traditional media, such as print advertising, means that more emphasis can be placed on the development of online advertising. Blogs and online news sites have become increasingly popular, proving credible sources for information and convenient for regular updates.
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With a new year fast approaching, now seems like an ideal time to reflect on the five biggest highlights of 2009 in the marketing world.
In a financial challenging year for most, the way brands advertise and approach consumers has had to adapt, here are some of our major factors for this year.
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