2010 is the year companies get social. Social media is rapidly in demand and is being firmly placed as a productive platform for business growth.
As with most new and slightly unknown tools, many companies remain obvious to how social media works or can be beneficial to their business success. The Media Cube are experienced, Kent based social media experts, capable of teaching businesses the trade of social networking and integrating compelling social campaigns into business needs.
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So you’re thinking about starting a corporate blog, but remain clueless on what to write about.
Company blogs are rapidly growing. A driving incentive is that blogging provides an ideal platform to show brand character and an opportunity to regularly interact with the outside world.
Posts need to be fresh and informative. All brands are unique, making the content choice as flexible as needs be.
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The ever increasing amount of users accessing websites via their phone and mobile devices has meant that websites have adapted to suit these needs.
Web designers know that the industry involves plenty of change, and continuous adaptation and development of skills is required in order to stay up to date. This has meant that designers have to accommodate certain areas in order to maintain functionality for users.
One of the most fundamental aspects of mobile websites are the scaled-down options that are available to visitors. With slower connections and smaller screens, information has to be compacted within a smaller space and still maintain user ease. This also means that the use of image is limited to ensure that the site loading times are not delayed excessively.
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More brands are starting to host an up-to-date blog on their website. Having a corporate blog may be time consuming but the benefits can leave it all worthwhile.
Blogging has developed from a simple interaction platform for personal views and opinions on topics to offering a wide range of unique opportunities for companies.
As a highly productive source as a customer relations channel, a corporate blog stands as a convenient and efficient process for informing new and current customers of company activities. Building a brand community within the website helps not only control reputation but delivers and effective method for receiving valuable customer feedback.
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Video is widely used to disperse messages across a large audience about products and services. With social media such a productive trend at present, companies are expanding their marketing and advertising activities to deal with the growing demand of visual content online.
In the online advertising space, ads have been evolving over the last 15 years from the early text to highly interactive video, with users generally responding better to visual material. Video provides an ideal platform to promote products that may not be as desirable through written context. People are more likely to watch video content a second time, rather than re-read text.
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Last week we explored the fundamental differences between html and flash based websites towards SEO. Though flash is not considered as SEO friendly, they still create immense engagement with site visitors.
The primary purpose for any website is to achieve customer engagement and interaction. These two objectives are better executed using visionary content such as videos and flash.
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