The internet age has changed the way that business communicate and compete with one another. Internet review
s can have a drastic effect on your brand, whether positive or negative. Google hasn’t missed this. This is why they offered $550 million to buy Yelp, which contains about nine million local reviews of various businesses.
Local business reviews are a new kind of social media, in which customers review their experiences with brands over the internet. Business directories such as Yelp, Citysearch, and Yellowpages.com allow for customers to post what they think of the businesses that they have dealt with.
Social media and mobile define the ways fans communicate with each other when watching the FIFA World Cup, according to research from the Internet Advertising Bureau and ESPN.
As discussed last week, social media can be used to your advantage when promoting your business. However, it is all well and good using social platforms as a means for marketing, but you also need to monitor your activity to clearly identify how successful you really are. The tools below can help you achieve this.
In a nutshell, social media is the online trend for small businesses searching for that extra mile in their advertising campaign. However, this can be dangerous territory if you aren’t really comfortable with the tools available at your expense.
On a week where it was announced that data traffic surpassed voice traffic on mobile phone networks across the world, The Media Cube wander whether we are all guilty of becoming too socially mobile dependant?
Identity fraud and data leaking is becoming a genuine risk with users interacting within social networks on the web. Millions of people share personal information and details online, without really thinking of the possible consequences.