Swiftcover puts Iggy ads in computer games – Brand Republic News.
With the news that Swiftcover.com has entered the in-game advertising world, does this mean we are going to see more mainstream advertisers do the same?
The article refers to Nielsen stats that show 72% of gamers recall seeing in-game ads. With such high recall rates of a target audience that is hard to reach, this could provide an interesting avenue for advertisers.
Anyone who follows the print news industry knows that newspaper publishers all over the world are experiencing tough times with 
decreased subscription rates and falling ad revenue. Many publishers have already gotten their feet wet in the digital world by maintaining limited on-line versions of their papers, but with the Apple iPad now upon us the question becomes, will digital publishing be the death of the traditional newspaper? Some experts believe it will.
Unlike books and magazines, which have never really taken off in the digital world, hard news has been very well received. Reading a novel is an experience to be savored; reading the news is just the absorption of information.
Mobile marketing is still a largely untapped advertising field, simply because of the rapid rise of mobile devices in the past five years. Major companies like Google and Microsoft have already begun their forays into mobile marketing in order to capitalize on the open market.
However, such attempts have been largely pedestrian, with Google using techniques, models and aesthetics similar to their online advertising program, and Microsoft utilizing a more direct-marketing approach to connect businesses with customers through their proprietary mobile platform, “Toast.” The iAd is by far the most innovative mobile marketing strategy, and only time will tell if it pans out for Apple.
Producing the right advertisement to promote a brand is one thing, but ensuring the advertisement reaches the target audience is another. Advertising requires a strategy that implements various business aspects including marketing budget, objective, company’s image and market share growth to gain maximum return of investment.
Advertising campaigns don’t necessarily need a large advertising budget to be successful. In fact two characteristics needed are inspiration and creativity to ensure the audience can be influenced into pursuing the initial advert. The key is to produce innovative ideas and flexible planning that open up multiple avenues to reach the target audience.
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On a week where it was announced that data traffic surpassed voice traffic on mobile phone networks across the world, The Media Cube wander whether we are all guilty of becoming too socially mobile dependant?
In December 2009, global voice and data traffic reached a combined total of 140,000 terabytes a month, according to Hans Vestburg, Ericsson CEO and president, a massive impression compared with only five years ago.
With social networks continuing to charge up the popularity charts, more users demand the need to access their accounts 24/7. With such a high demand, more than 200 mobile network operators promote Facebook Mobile products across the world, meaning that more than 100 million people regularly use Facebook on their a mobile to interact on-demand.
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Free marketing offer from the Media Cube in Kent
2010 is the year your company becomes digitally known. The Media Cube are specialist digital strategists who thrive on the challenge of building desirable marketing results. So here’s the deal….we are offering a FREE marketing audit to get your business on the best possible digital track for success.
Based in Kent, we are eager to share our knowledge and experience with businesses of all sizes. We realize that more companies are in need of a fresh marketing strategy, and the Media Cube can help achieve this.
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