Offline Media

Archive for the “Offline Media” Category

Free Marketing Audit for Start-up Companies in south east

Wednesday, February 3rd, 2010

The Media Cube is offering all start-up companies within the south east the opportunity to receive a free marketing audit.

Free marketing auditStarting up in business can be a stressful and challenging operation. There needs to be a carefully structured strategy installed within the business to ensure natural development.

The advertising world provides various platforms for brand exposure. As experts in blending traditional advertising with digital marketing, we thrive on the challenge of developing unique marketing strategies built on success. What’s more, we are prepared to give you are a free marketing review.
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The pros and cons of TV Advertising

Thursday, October 15th, 2009

couchDM2405_468x312On average a typical person will watch around four hours of TV each day, therefore it comes as no surprise that television advertising is still considered highly effective.

With digital advertising revealed as the most invested form of advertising last month, we look into the reasons behind TV advertising sales dropping.

TV always attracts a broad audience which bodes well with companies looking to place their adverts within a large audience number.
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A brief look into the decline of newspaper ads

Monday, October 5th, 2009

513815017_c93cbb4676As the digital world is revealed as the peak sector of the advertising market for the first time last week, newspaper ads continued to decline.

With the online industry rapidly expanding, newspapers are faced with bigger challenges, to discover ways to adapt and compete with their advertising competitors.

The diminishing advertising spend in national and regional newspapers is influenced by both the economic climate and a change in consumer behaviour, as well as the domination by Google.
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Make sure you know what’s hot and what’s not with your marketing

Tuesday, February 10th, 2009

With markets getting ever tougher there is increasing pressure to make sure every pound being spent is working productively.

When retailing tycoon John Wanamaker once said, “I know that half of my advertising doesn’t work. The problem is, I don’t know which half.” He hardly realised how true that would be and for how long. But with developments in technology, it’s become increasingly possible to gauge how effective your advertising is and which parts are simply not working.

What side of your advertising is working?

What side of your advertising is working?

What side of your advertising is working?
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Your Sales Force is your company's engine – Isn’t it time for an MOT?

Wednesday, January 14th, 2009

When was the last time you looked at how your sales staff learned how to do their job? Take a moment to consider each individual in your sales department – some are brilliant, some good, some OK and some can be just down right rubbish. So as a team how would they average out? Now imagine if every individual could move up by even just one level. Would you prefer to have that team?

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Press Release vs. Public Relations – What’s the difference?

Thursday, December 18th, 2008

When a press release goes out, this is like sending up a big and colourful hot-air-balloon that has blinking neon lights informing random potential customers that a new store has opened. By day-three, our neon hot-air press release becomes a tiresome annoyance to those within viewing range, including the original potential customers. Press releases can really help announce an event, but they become old very fast.public_relations

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