Industry News

Archive for the “Industry News” Category

Aegis chairman Napier wades in to BP-Obama spat – Brand Republic News

Friday, June 11th, 2010

It seems everyone wants to get in on the debate about BP’s handling of the oil problem in the Gulf of Mexico. Now Aegis chairman, John Napier, is having his two pence worth but commenting openly about Barak Obama. Barak Obama

Aegis chairman Napier wades in to BP-Obama spat – Brand Republic News.

However and interesting point was raised last night in the BBC One programme ‘This Week’. Andrew Neil pointed out that both the drilling company and the company that supplied the parts that failed, were both American, yet seemed to be absent from any overt criticism.

Does this indeed reflect some bias towards BP as being a British company as John Napier alludes too?

  • Share/Bookmark

Work, work, work… but what’s my motivation? – Feeding the Puppy

Wednesday, June 9th, 2010

This is a great piece that highlights the work of Dan Pink.

YouTube Preview Image

Here there is a video about what actually motivates people and it’s surprising what he’s come up with. Sales people may not want to watch though so be warned :)

Work, work, work… but what’s my motivation? – Feeding the Puppy.

Keep checking back as we’re going to be posting lots more links to articles and blogs we find interesting and think you might like to read too.

  • Share/Bookmark

Samsung ties up with Last.fm for festival launch – Digitalmarketing News – Brand Republic

Wednesday, June 9th, 2010

Samsung is sponsoring Last.fm’s new festival feature launching today, which is dedicated to giving users a personalised guide to the summer music season.

Samsung ties up with Last.fm for festival launch – Digitalmarketing News – Brand Republic.

  • Share/Bookmark

Setup RSS feeds to make sure you’re kept informed!

Friday, April 23rd, 2010

Rss feedRSS feeds are a powerful and convenient tool that syndicate desirable content to a reader. Nowadays everyone has a blog. Sure not everyone writes informative content, but there are many more who do!

Without an RSS feed your blog could seriously be missing out on a larger audience. This is the same case on the opposite end. RSS feeds can be setup in various places online. Where it’s via your phone, email account or igoogle, relevant feeds are always useful to have.
(more…)

  • Share/Bookmark

Influencing a target market online

Monday, March 15th, 2010

web globeThe Internet is a rapidly growing phenomenon. You would expect any target market to have some existence online.

However, what does a company do when their audience is not computer illiterate and refuse to digress to the digital world? Surely with so much marketing potential online, companies are keen to communicate more effectively through the ever-developing web channels.

To influence an audience, there has to be something beneficial to them. Therefore, head back to the basics and identify exactly what it is that your target market desire. This information can easily be fed through to them using researched print, TV and radio sources.
(more…)

  • Share/Bookmark

Skype: Make the most of online business meetings

Wednesday, March 10th, 2010

SkypeMeetings are an essential part of everyday business life. You probably have contacts that you need to frequently speak with.

Skype is a superb, cheap communication tool that allows people to arrange video and voice calls, conference calls and instant messaging. Not only would a business benefit from the convenience, but ultimately more can be achieved quick and at a low cost.
(more…)

  • Share/Bookmark


Categories


Archives


Tags


Recent Comments

Our Services

Do you want something tailored for your company? Contact us and see what we can do for you.

We publish a regular newsletter...

It's a regular newsletter with all the latest tips and tricks about keeping your online presence top-notch. Just fill in the box below and we'll send it to you:

Sign up »