Unlike books and magazines, which have never really taken off in the digital world, hard news has been very well received. Reading a novel is an experience to be savored; reading the news is just the absorption of information.

Books will probably never die because the experience of settling down and reading one makes it worth it. But newspapers are merely a delivery format of information. What the iPad and other similar devices have done is create a whole new format which fits nicely with the modern generation. A generation that would rather gets its information digitally than in print.

Regardless of what the delivery format is however, newspaper publishers can’t escape the most critical issue: content. The reason many mainstream publishers are losing subscribers is because consumers are no longer interested in their content. By contrast, the “alternate media” is booming because they are providing what people want. At the end of the day the newspaper industry may change format, but survival depends on figuring out what readers want and giving it to them. iPad or otherwise.

Click here to view the embedded video.

Here there is a video about what actually motivates people and it’s surprising what he’s come up with. Sales people may not want to watch though so be warned

Work, work, work… but what’s my motivation? – Feeding the Puppy.

Keep checking back as we’re going to be posting lots more links to articles and blogs we find interesting and think you might like to read too.

Samsung ties up with Last.fm for festival launch – Digitalmarketing News – Brand Republic.

Initially built for keen bloggers to write an online diary, Wordpress have developed into a high popularly and flexible site builder that continues to offer a range of desirable plug- ins.

One aspect that all companies strive to maintain an impressive performance is for SEO. Wordpress is SEO happy, allowing users to easily add features within their site to ensure their content is optimised in Google.

Wordpress is the best system to use, making updates and enhancement only a few steps away. The dashboard interface is beautifully built and beginners can easily pick up on how to maximise their output.

As open-source software, programmers are continuously working on extra features to help Wordpress users benefit further. With so many available, there is usually more than one plug-in available to serve an individual aim. Easily search for what type of plug-in you require and install them with a click of the button! There are also multiple plug-ins to help protect your blogs from spam comments.
Your Wordpress site is easily changed with loads of free themes available to choose from. Web designers are always keen to share and express their skills meaning that you never go short of themes and ideas for your website with Wordpress.

Wordpress is not only suited to blogging, full e-commerce stores can be created! If your business is looking for a new way to launch their brand to new customers, than Wordpress could be the best way forward. For more information visit the Wordpress community!

Take a look at our tips below, and hopefully you will be in a better position to exploit the social media market for your business.

Blog
Your company blog is the primary starting point of all social media success. As the driving mechanism for attracting website traffic, your site SEO can immensely improve with regular content. User-generated content is highly engaging, and produced regularly and becoming in-demand, you will soon obtain regular subscribers to your RSS feeds.

Social Networks
There are millions of them out there, not all containing the right audience and appeal for every business. The main attractions are Facebook, Twitter and Linkedin, but not all of them offer the marketing platform your business needs.

Facebook demands highly interactive and regular content flowing through a fan page. In comparison, Twitter is an easy tool for establishing followers, for whom to advertise your content to in the hope of being distributed further. Linkedin remains the more corporate of the three, creating an ideal location for marketing the profile and individuals of your company.

Multimedia
User-generated content such as videos and graphics are the most popular type on the web. Content needs to be engaging to ensure users return, but also redistribute. Virals have become a driving point for many marketing agencies looking to ‘spread the word’ of a brand. Adding essential characteristics such as humour and controversy will ensure the message reaches a larger audience.

This can be achieved using a brand channel within YouTube and feeding content through the company blog so that the content can be easily distributed via your RSS feed.

As the first instalment of a two-part post for social media, we will reveal essential tools for monitoring social media to ensure desirable brand reputation is maintained next week.

Skype is a superb, cheap communication tool that allows people to arrange video and voice calls, conference calls and instant messaging. Not only would a business benefit from the convenience, but ultimately more can be achieved quick and at a low cost.

More businesses have partnerships or contracts overseas. This emphasizes further need for a platform that helps maintain regular contact. Skype can be used in the comfort of your own home and at work. Therefore business calls can be arranged at a convenient to suit both you and your business associate.

Skype’s demand is so much so, that an iphone app is available to ensure you calls are kept live on the go. Cheap headsets and microphones are all you need. Privacy remains, as does the desirable crisp communication.

The social heights of today’s digital world means that businesses refuse to play ignorant to web technology. Tools such as Skype as extremely efficient to financial budget and allow investment to be laid elsewhere.

What’s more, Skype even opens up the prospect of pursuing contacts developed through social media, who perhaps you may not be comfortable releasing personal information to.

Oh and remember to turn of the emails. Clients will appreciate minimal distractions in a formal conversation.

Hopefully now you can start saving money on those long distance phone calls and still stay in touch with your all important contacts.

If you want to talk more about Skype, or any other social app, come and find us on Twitter, @themediacube or post your comment below.

Thanks for dropping by….