Swiftcover puts Iggy ads in computer games – Brand Republic News.
With the news that Swiftcover.com has entered the in-game advertising world, does this mean we are going to see more mainstream advertisers do the same?
The article refers to Nielsen stats that show 72% of gamers recall seeing in-game ads. With such high recall rates of a target audience that is hard to reach, this could provide an interesting avenue for advertisers.
