Monitor your brand reputation online

As discussed last week, social media can be used to your advantage when promoting your business. However, it is all well and good using social platforms as a means for marketing, but you also need to monitor your activity to clearly identify how successful you really are. The tools below can help you achieve this.

Using social media will, undoubtedly increase your website traffic. Will more visitors arriving at your site, the advertising potential can significantly increase. To ensure you know where your traffic is coming from and have the ability to segment your traffic, Google Analytics will provide you with a great insight into the who and where of your users.

Once you have planned your target audience, set up customised goals to keep track of whether the right type of user is arriving and interacting on your website. By identifying where your users are leaving, you can quickly move to optimise the weaker pages.

More for social media use, Hootsuite and Tweetdeck are both free, third-party applications that help you easily manage all your social accounts in one place. You can also set up ‘columns’ that notify you of when your brand name or a requested ‘keyword or phrase’ is mentioned in the social sphere. This immediately offers you an advantage to respond to any comments made by customers about your brand. You can also join in with subjects that are of interest to you, providing you with extended platforms to reach out to your customers.

For companies just strating out in the social world, you would find all the information you initially need from these tools, however, once you start enhance your campaigns and find yourself needing additional data, other subscribed tool will be needed.
Need help starting out in the digital market? Get in touch with a bunch of friendly, hard-working marketers looking for the next social media challenge!