Give your B2B newsletter a boost for the summer

Does it ever seem like you have more people unsubscribing to your newsletter each week? Newsletters don’t have to be the same continuous messages. They can in fact be anything you want them to be!

Newsletters are a method of advertising your company, but they should also include some personality to help your audience warm to you. The same continuous news stories arriving in your reader’s mailbox each period can eventually grow stale and even produce negative impact on the brand. Therefore, it could be time for a rethink…

Firstly, evaluate your reader response, i.e. click-through rate, most popular content, how many readers the newsletter actually reaches. Without knowing how your readership perceives your newsletter, you will struggle to identify requirements needed to improve your existing content.

One way to quickly improve your newsletter to your reader’s desires is by including a new area within the newsletter asking for feedback and comments. By requesting feedback from your readers, you are indicating your willingness for change and that your audience matters.

Content can be varied. Include current news stories, but also with additional twist such as opinion and top tips. Encourage your reader to become involved in the discussion. The best way for this is to either drive your readers through to a company blog or company forum. Increasing interaction on your website will not only improve the credibility of your brand, but seo performance too.
Give your newsletter a facelift. Readers enjoy visual change as it shows that the content is moving with time. Be carefully not to completely transform the newsletter however, as this could also disturb the reader’s normal routine.

Hopefully we have given you a starting point for your newsletter. If you require a full spring clean on your newsletter and ensure that you have it brightened up in time for summer, contact The Media Cube and see how we can revamp the appearance and content of your existing newsletter.

The Media Cube is an advertising and marketing agency based in Kent and thrives on the prospect of challenging projects. Shoudl you require any additional advice on how your brand can shape up their marketing campaign, please get in touch!