When people think video, they think YouTube. After recently celebrating their fifth birthday. YouTube can assess the massive impact they have created with video popularity online.
Millions of people watch videos across the globe via YouTube; Brands realise that this produced enormous potential for publicity and improving brand awareness. If small businesses need a platform in which to promote themselves worldwide, then YouTube can be just that.
Success stories range from Cadbury’s gorilla marketing videos to simple spoofs for the public’s humour. Sony created a viral campaign to promote their Bravia range and proved a great hit, receiving just under 900,000 views.
The ability to easily embed video content from YouTube onto external sites and blogs provides additional incentive to upload content. Happy viewers are encouraged to share video content with others, and before you know it, your video could be receiving large amounts of traffic and rave reviews.
Additional tags on your videos, means that a required audience can be targeted to ensure your video is correctly exposed. With high success, YouTube offer companies their own brand channel, so that everytime a video is uploaded, your fans will easily be notified. This gives your company an ideal platform to grow your business.
The Media Cube specialise in online video advertising in Kent. We have a number of clients who demand high quality video content in order to promote their business, all of which can be viewed on YouTube.
As an advertising agency based in Kent, we have a passion for advertising and thrive on helping small businesses in Kent promote their brand online and build a desirable reputation.
If you are interested in talking to us about producing a viral campaign, or any other digital marketing strategy, drop us an email or come and find us on Twitter @themediacube.
