What is the main influence towards social networking? Is it the opportunity to pry on competitors’ activities, a chance to advertise your own brand or simply the need and desire to have presence within a growing market? One thing is for sure, the social media world provides a use for anyone.
With a large and varied audience for advertisers to target, companies are discovering an alterative method, or for some, a combined method, for pay-per-click (PPC) campaigns.
PPC requires time and investment. Though social media demands time, it is free. A PPC campaign can take months to trigger and discover what works well towards budget and keywords. Social media provides flexibility and the opportunity to direct messages straight to your followers. However, that is not to say that a social strategy is not required, it definitely is.
The more appealing factor towards using social media this year is the prospect of social activity appearing in search engine results. This significantly opens up the opportunity for exposure to the world-wide-web.
Similar to PPC, a brand can target customers through keywords. Social sites such as Twitter and Youtube both allow a user to target people using #keywords. Facebook currently requires people to have some awareness of the brand in order to be effectively exposed.
Both PPC and social media use the same concept. Instigate initial interest through words or images that include a link to the brand website. Grab desired interest that will take the audience to an effective landing page and hopefully into a conversion.
The increase in popularity of social media means that more companies are discovering that their target audience is firstly online, but more importantly reachable.
Discover the impact of social media and implement a unique strategy for 2010. Get in touch with the Media Cube and explore the various advantages on offer for your brand.
