During 2009, the industry witnessed a few defining changes to the advertising world, none more so than online video and social media being established as marketing mediums.
The continuing decline of traditional media, such as print advertising, means that more emphasis can be placed on the development of online advertising. Blogs and online news sites have become increasingly popular, proving credible sources for information and convenient for regular updates.
With the internet well and truly destined towards advertising success, brands are eager to lay out foundations for progression. Online video advertising is still in the early stages, with brands exploring the constructive impact on their audiences, compared with TV ads.
Brand communications are moving away from offline, with focus now predominantly being online. One major factor that has influenced this change is the success of Twitter. In a year where major news stories were reported first online, such as the quick fire reporting of Michael Jackson’s death on Twitter, brands are beginning to realise the potential impact that social media has on worldwide communication.
This will be the year of integrated online and offline communications, driven both by the changes in consumer behaviour that we have witnessed in 2009, and the need for marketers to find increasingly measurable and effective ways to communicate with their key audiences.
In 2010, online media trends are set to continue and gather momentum. For marketers and brands alike this presents a whole range of opportunities, not least through the use of online video and social media.
Need advice or help setting up your social media campaign or online video advertising for 2010? If so, drop us an email and see how we can implement a strategy designed around success.
