Facebook is the most demanding social site online with more than 350 million users worldwide, however the majority of companies still struggle to make an impressive marketing impact.
The growth of Facebook has fundamentally progressed through personal interaction. Users associate Facebook as a social platform to communicate with friends and family, with the prospects of following groups and brands.
This provides the foundation to establish a brand online and present growth through presence within the site. Unfortunately for some companies, Facebook can present an uphill challenge to successfully promote themselves via this channel.
Most people search fan pages through brand reputation. Take Coca Cola for example, a know worldwide brand with 4 million fans to boast. The public are already aware of them, therefore know where to search; Coca Cola can easily establish a community due to a fan base already existing.
In order to gain followers, companies have to actively offer persistent incentives to attract attention. Regular updates and competitions are great motives behind achieving support. Fan pages can be exposed by passing a page link through friends and families to reproduce on to others, hoping that word of mouth is enough to gain notification.
Statistics below indicate just how hard Facebook is for companies to become known;
• 95% of pages have more than 10 fans
• 65% of pages have more than 100 fans
• 23% of pages have more than 1,000 fans
• 4% of pages have more than 10,000 fans
• 0.76% of pages have more than 100,000 fans
• 0.047% of pages have more than one million fans (297 in total)
Unlike Twitter, popularity is correlated with how many times you Tweet, Facebook fan pages tend to be updated on average, every 16 days.. On Twitter, you follow someone because you want to hear what they have to say. On Facebook, you become a fan to demonstrate support of affinity.
If your brand is anticipating the next step in the social media world, why not drop us an email and learn extra ideas and incentives on how to achieve marketing success online.
