The new year is just around the corner and with a financially challenging year behind us, companies are eager to get back on the right track.
So to move into 2010, The Media Cube has proposed a few online tips that will provide the foundations for company success from January. Happy New Year!
(more…)
With a new year fast approaching, now seems like an ideal time to reflect on the five biggest highlights of 2009 in the marketing world.
In a financial challenging year for most, the way brands advertise and approach consumers has had to adapt, here are some of our major factors for this year.
(more…)
The ever increasing amount of users accessing websites via their phone and mobile devices has meant that websites have adapted to suit these needs.
Web designers know that the industry involves plenty of change, and continuous adaptation and development of skills is required in order to stay up to date. This has meant that designers have to accommodate certain areas in order to maintain functionality for users.
One of the most fundamental aspects of mobile websites are the scaled-down options that are available to visitors. With slower connections and smaller screens, information has to be compacted within a smaller space and still maintain user ease. This also means that the use of image is limited to ensure that the site loading times are not delayed excessively.
(more…)
More brands are starting to host an up-to-date blog on their website. Having a corporate blog may be time consuming but the benefits can leave it all worthwhile.
Blogging has developed from a simple interaction platform for personal views and opinions on topics to offering a wide range of unique opportunities for companies.
As a highly productive source as a customer relations channel, a corporate blog stands as a convenient and efficient process for informing new and current customers of company activities. Building a brand community within the website helps not only control reputation but delivers and effective method for receiving valuable customer feedback.
(more…)
Video is widely used to disperse messages across a large audience about products and services. With social media such a productive trend at present, companies are expanding their marketing and advertising activities to deal with the growing demand of visual content online.
In the online advertising space, ads have been evolving over the last 15 years from the early text to highly interactive video, with users generally responding better to visual material. Video provides an ideal platform to promote products that may not be as desirable through written context. People are more likely to watch video content a second time, rather than re-read text.
(more…)
Last week we explored the fundamental differences between html and flash based websites towards SEO. Though flash is not considered as SEO friendly, they still create immense engagement with site visitors.
The primary purpose for any website is to achieve customer engagement and interaction. These two objectives are better executed using visionary content such as videos and flash.
(more…)
Do you want something tailored for your company? Contact us and see what we can do for you.
It's a regular newsletter with all the latest tips and tricks about keeping your online presence top-notch. Just fill in the box below and we'll send it to you: