Just after Google release a new tool for maximising social networking content, Yahoo have announced a plan to launch a real-time search option, according to reports.
It’s believed to be in the final stage of talks with OneRiot, a real-time search engine that aggregates results from social networks to integrate real-time results into its existing search engine.
With the face of online search changing, it is clear that Yahoo felt pressure to provide an equivalent answer to users, or risk being left behind in the new social search wave. By teaming up with OneRiot, the search engine will provide users with access to relevant news, videos and blogs from social networking sites.
Last week Microsoft and Google both announced partnership deals with Twitter to include its results on their platforms, but Yahoo appears to be looking elsewhere for its own proposal.
A Yahoo representative said, “Real-time search is important and we’re currently conducting several tests designed to discover if showing such content is useful to people using Yahoo! Search.
“Yahoo! is focused on creating the most innovative, easy-to-use and valuable search experience for people, and after these tests we will carefully evaluate whether we should integrate such results for everyone using Yahoo! Search.”
Yahoo is placed second in popularity rankings of search engines after Google. Google remains the untouchable market leader, boasting a 77.78 per cent share of users and it remains to be seen how the balance of power will be affected by the social search revolution.
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