Well it’s finally happened and it’s only taken 10 years. Today, figures have shown that advertising on the Internet has finally overtaken TV to become the largest form of advertising in the UK.
Online spending grew by 4.6% to £1.752bn in the first half of this year, while spending on TV shrank 16.1% to £1.639bn.
The study by the Internet Advertising Bureau and PricewaterhouseCoopers also says that overall advertising fell 16% compared with the same period in 2008.
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Promoting your products and services by email can be a powerful and flexible form of direct marketing. With billions of people using the web today, the internet offers a range of potential customers to target.
Not only can you communicate your messages quickly and cheaply, but also tailor them to specific types of customer more cost-effectively than with paper-based marketing.
However, ensure you plan your email marketing carefully to make it relevant and interesting to recipients. You also need to be aware that you must always obtain their consent before sending them marketing emails.
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A company’s reputation affects how a customer perceives them and the likelihood of attracting new business. With vast amounts of transactions dealt online, organisations have to implement an alternative brand management strategy compatible with the web.
The internet provides consumers with a range of information to help research a company’s profile prior to buying their services. Therefore it becomes essential that when people search your company, they experience a positive conclusion.
To influence the way your brand is deemed on the web, you need to carry out a couple of simple tasks.
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Procter & Gamble (P&G) have become one of the first companies to launch a results-based online ad model rewarding publishers for consumer engagement.
With brands such as Gillette, Pampers and Pantene, P&G are the second largest advertisers in the UK, spending £2.2m for the year to July 2009. In what can be seen as a bold move by the advertising giants, this method will require more creativity from their publishers.
Rather than moderating an online marketing campaign measured by cost-per-impression (CPM) and click-through rate (CTR), success will be measured by a new acronym in the expression of cost-per-engagement (CPE).
With millions of users online each day, the internet has become the place to sell your products 24/7 all year round.
Advertising by definition is ‘the promotion of goods or services by public notices.’ So where else is there a better market to promote your services other than online?
There are countless means of advertising that suit all budgets. Campaigns such as Pay per click (PPC) and Google Adwords are powerful and cost-effective methods for driving traffic towards your site. With your advert within the relevant fields and towards your target audience there is a high likelihood of return on investment (ROI).
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