We’ve all done it, seen that sexy new mobile phone in the shop, signed up again for another contract and walked away with it in our pockets. Job done!
But what are we actually getting for our money, and are we paying too much?
2009 February
Archive for February, 2009
When was the last time you checked you phone package?
Saturday, February 14th, 2009
Make sure you know what’s hot and what’s not with your marketing
Tuesday, February 10th, 2009With markets getting ever tougher there is increasing pressure to make sure every pound being spent is working productively.
When retailing tycoon John Wanamaker once said, “I know that half of my advertising doesn’t work. The problem is, I don’t know which half.” He hardly realised how true that would be and for how long. But with developments in technology, it’s become increasingly possible to gauge how effective your advertising is and which parts are simply not working.
What side of your advertising is working?
What side of your advertising is working?
(more…)
Is affiliate marketing the way forward?
Friday, February 6th, 2009Affiliate marketing is fast becoming the ‘must have’ when it comes to a company’s marketing mix. The main reason for this is that unlike the model of PPC where you pay for someone just to visit your website, affiliate marketing works on the basis of PPA or Pay Per Acquisition.
The next big Cash Cow?
Put another way, it means you only pay when you receive a qualified lead, or that lead actually purchases something. So it’s understandable why this model has become so attractive to businesses, especially in these hard pressed times.
A recent report from R.O.EYE found that 46% or merchants consider affiliate marketing to be a cost-effective channel for driving sales, up 2% from last year.
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