When a press release goes out, this is like sending up a big and colourful hot-air-balloon that has blinking neon lights informing random potential customers that a new store has opened. By day-three, our neon hot-air press release becomes a tiresome annoyance to those within viewing range, including the original potential customers. Press releases can really help announce an event, but they become old very fast.
2008 December
Archive for December, 2008
Press Release vs. Public Relations – What’s the difference?
Thursday, December 18th, 2008
Email marketing – How to be seen and not Spammed!
Wednesday, December 17th, 2008In order to run and maintain a successful website in today’s highly competitive Internet world, it is essential to have an effective online marketing strategy. When used properly, one of the best tools to maximise your digital marketing comes in the form of email advertisements, especially due to its relative low cost. “As the clouds gather, marketing budgets will absolutely migrate to email from other channels” explains Chris Combemale, chairman of the Email Council of the DMA (Direct Marketing Association).
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