2008 November

Email marketing is a highly effective way to make direct contact with your customers, speaking individually to each and every one. Whether you are reaching out to new clients or potential customers, promoting your business services and products, or maintaining a rapport with your current customer base concerning updated offerings – email marketing is the fastest, most direct and most effective method of starting a meaningful conversation with them, that brings good business results. But where do you start or how do you go about it. From a simplistic point of view, there are essentially two routes you can go, e-shots or newsletters.

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